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The ride was split into twelve segments, the ninth being the Sonic segment called "Sonic at Alton". As the boat rides through a tunnel you can see Sonic the Hedgehog standing on a Sega Master System controller and moving the joystick around while also tapping his foot. The music switches from the bubbly remix of the track to a Sonic remix made up of sounds from classic Sonic games and even has Green Hill Zone's melody for a few seconds. The room is filled with glowing rings and cartoon-like machinery; it appears to be inspired by the Bad Futures from Sonic the Hedgehog CD.Giant square TVs play footage from Sonic CD and later Sonic the Hedgehog 3, which at the time of the construction of the ride was coming soon. Badniks were also seen being smashed and spun around. It is at this point that the Sonic section ends as the boat rides out onto the Medieval section of the Toy Factory.
The attraction was opened in 1994, replacing Around the World in 80 Days and took riders on a boat tour of a toy factory, past scenes of a Snailextrics circuit, and through some Bouncy Castles (with the castles doing the bouncing). The soundtrack to the ride, composed by Graham Smart, was available to buy in the park on tape and CD.
Over the years the ride, and especially the Sonic section, got very outdated. In 2005 the ride still had Sonic's classic design and still continued to play Sonic the Hedgehog 3 footage on the TVs, and the Sonic animatronic lost a lot of its abilities, as it used to turn its head and move the joystick around on the Master System controller.
The ride was closed down in 2005. The following year in 2006, it was replaced by Charlie and the Chocolate Factory: The Ride.