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Information in this article is about real-life people, companies, and objects, and does not relate to the in-universe Sonic series.
Tomy Logo

Logo of Tomy as of 2018.

Tomy is a company that produced Sonic the Hedgehog Toys in the UK in the 1990s.

After over 10 years of not being involved with the series, in 2010 Tomy attained the Sonic license and distributed Jazwares' Sonic the Hedgehog Toys from the US to the UK.[1]

In 2014, it was confirmed that the Sonic Boom would have an entire toyline devoted to the cartoon. The rights of the toy making was handled by Tomy.[2]

In 2016, Tomy announced that they would make merchandise for Sonic's 25th anniversary. This included plushes and figures of the Classic style brand. In 2017, Tomy also announced the Sonic the Hedgehog's Collectors Series which contained figures of characters from both the Modern and Classic Sonic series.

Sonic the Hedgehog (1992)

In 1992, Tomy released various toys based on Sonic the Hedgehog and Sonic the Hedgehog 2, such as figures, plush toys and games.


Tomy Sonic Water Wizard
Sonic Water Wizard
Tomy Sonic Water Fun
Sonic Water Fun
Tomy Supersonic Pinball
Supersonic Pinball
Tomy Sonic Mountain Quest
Sonic Mountain Quest
Tomy Sonic Duel
Sonic Duel
Tomy Sonic Cyclone
Sonic Cyclone
Tomy Supersonic Pinball alt
Supersonic Pinball (alt packaging)

Plush toys

Tomy plush toy Sonic Tomy plush toy Tails Tomy plush toy suction Sonic
Sonic Tails Sonic (suction cups)


A set was made of four figurines, which included two Sonics, Tails and Dr. Robotnik. The figurines were small, painted and had no articulation. A bendable figure of Sonic was also made, labeled as a "Flexi Friend".[3]

Tomy Sonic Tomy Sonic 2 TOMY Tails
Sonic the Hedgehog Sonic (tapping foot) Miles "Tails" Prower
TOMY Robotnik FlexiFriend
Dr. Robotnik Sonic Flexi Friend


Tomy Joggers Sonic Tomy Joggers Tails
Sonic Jogger Tails Jogger
Tomy Sonic's Puzzle Ball Tomy Sonic Char-G
Sonic's Puzzle Ball Sonic Char-G

Sonic & Knuckles (1994)


Back of the packaging

After the release of Sonic & Knuckles, Tomy released a series of 21 Sonic figurines.[4] These figurines came in a total of five packs of four under the Sonic & Knuckles brand.[5] These were released in Europe, Japan[6] and possibly the US.

  • Although this series was labelled as Sonic & Knuckles, ironically the only characters from the set that were actually in the game were Sonic, Knuckles, Tails and Dr. Robotnik.
  • Two of the Sonics, the Tails and one of the Robotniks are smaller versions of the same figures from Tomy's previous Sonic series.
  • Two Dr. Robotnik figures were included in this set, both of which fashioned his Adventures of Sonic the Hedgehog design.
  • Most of the figurines from this series consisted of the original Badniks from Sonic 1, they even made a figurine of the scrapped Splats.
  • Metal Sonic was also included in the set, but was mislabeled as "Sonic" on the packaging.


Tomy S&K pack Splats
Tomy Sonic & Knuckles pack 1
Tomy Sonic & Knuckles pack 2
Tomy Sonic & Knuckles pack 4

SegaWorld London (1997)

Sega World Tomy set

The figurines and box.

Sometime around 1996 or 1997 at SegaWorld London, a set of four figurines were available in a Sega themed box.[7] The original set contained three Sonic figurines and a Metal Sonic, all of which were included in the previous Sonic & Knuckles series. The box was decorated with various Japanese and British Sonic stock art.

After Sega World Sydney had opened, the set was available there too. It was common for the box to contain four Sonics (two of the four being the same), instead of just three Sonics and one Metal Sonic though.[8]




Super Shadow is the star of the banner due to fans being so displeased with the Super Sonic figure.

It was announced that the Jazwares Sonic figures would be distributed in Europe by TOMY. The pictured banner confirmed 3 of the Super Poser figures. TOMY had announced the following sets of figures to be released in 2010:

  • 6-inch Super Posers, highly detailed posable action figures with over 25 points of articulation (£9.99 RRP)
  • 7-inch Soft Figures, plush characters, ready to go wherever your adventure takes you (£6.99 RRP)
  • Sonic the Hedgehog Comic Book Pack, a collector’s edition 200th issue comic book featuring Sonic and rival Knuckles, complete with two exclusive 3¾” posable action figures (£16.99 RRP).[9]

Sonic Colors

In promotion of the European version of the game Sonic Colors for the Wii and Nintendo DS, TOMY released a five-inch Sonic action figure that came with three Wisps. It was released along side the game in November of 2010. The figure could be bought along with the game in a "Special addition pack". The figure came with different wisps depending on what version of the game was purchased. The Wii version came with the white, orange and cyan wisps. The DS version came with the yellow, red and blue wisps. The Sonic figure has holes in his hands and the Wisps have pegs on the back of them, you can put the pegs onto the Sonic figure's hands to hold them.


Around 2011, Gacha and TOMY teamed up to make Buildable Figures, Disk Shooters, Sonic & Sega All-Stars Racing Pull-Backs, a set of Danglers (full-body and head danglers), and a set of Magnets.[10] Like typical Gacha brand toys, these come in round plastic containers with 4 small holes on the top and bottom. Choosing which of the characters you are buying is close to impossible.

Buildable Figures


In-store display box of TOMY/Gacha Buildable Figures

Tomy Gacha Buildable Sonic Tomy Gacha Buildable Werehog TomyGachaBuildableSuperSonic
Sonic Werehog Super Sonic
TomyGacha Buildable Metal Tomy Gacha Buildable Knuckles Tomy Gacha Buildable Shadow
Metal Sonic Knuckles Shadow


Tomy Gacha PullBacks
Tomy Gacha PullBacks Sonic Tomy Gacha PullBacks Shadow Tomy Gacha PullBacks Knuckles Tomy Gacha PullBacks Amy
Sonic Shadow Knuckles Amy


Tomy Gacha Racers

Sonic, Shadow and Knuckles were re-released from the Pull-Backs series for the Racers series in promotion of Sonic & All-Stars Racing Transformed. Due to the original releases being based on Sonic & Sega All-Stars Racing, Shadow is incorrectly with the Dark Rider instead of the G.U.N. Auto Tread, and Sonic and Knuckles are with the old versions of their vehicles.


Tomy Gacha Jaks
Tomy Gacha Jaks Sonic1 Tomy Gacha Jaks Sonic2 Tomy Gacha Jaks Tails
Sonic Sonic Tails
Tomy Gacha Jaks Knuckles Tomy Gacha Jaks Shadow Tomy Gacha Jaks Eggman
Knuckles Shadow Dr. Eggman


Tomy Gacha Danglers
Tomy Gacha Danglers Sonic Tomy Gacha Danglers Sonic02 Tomy Gacha Danglers Tails
Sonic Sonic Tails
Tomy Gacha Danglers Knuckles Tomy Gacha Danglers Shadow Tomy Gacha Danglers Eggman
Knuckles Shadow Eggman

Head Danglers

Tomy Gacha Head Danglers

CG concepts.

Tomy Gacha HeadDanglers Sonic Tomy Gacha HeadDanglers Tails Tomy Gacha HeadDanglers Knuckles Tomy Gacha HeadDanglers Shadow
Sonic Tails Knuckles Shadow
Tomy Gacha HeadDanglers Eggman TomyGacha Dangler Metal TomyGachaHeadDanglerSuperSonic Tomy Gacha Dangler Silver
Eggman Metal Sonic Super Sonic Silver


Tomy Gacha Keychains
Tomy Gacha Keychain Sonic Tomy Gacha Keychain Tails Tomy Gacha Keychain Knuckles Tomy Gacha Keychain Amy
Sonic Tails Knuckles Amy
Tomy Gacha Keychain Shadow Tomy Gacha Keychain Silver TomyGachaKeychainSuperSonic Tomy Gacha Keychain Eggman
Shadow Silver Super Sonic Dr. Eggman


Image Character
Tomy Gacha Magnets Sonic Sonic
Tomy Gacha Magnets Tails Tails
Tomy Gacha Magnets Knuckles Knuckles
Tomy Gacha Magnets Shadow Shadow
Tomy Gacha Magnets Eggman Eggman
TomyGacha Magnets Metal Metal Sonic
Tomy Gacha Magnets Super Sonic Super Sonic
Tomy Gacha Magnets Silver Silver

Sonic Boom

Main article: Sonic Boom (toyline)
Sonic Boom Figures

Prototype models of Tails, Sonic, and Amy from the Sonic Boom toyline.

The main toyline for Sonic Boom was handled by TOMY and was set to release in late 2014. The main toyline has been Sonic the Hedgehog, Miles "Tails" Prower, Amy Rose, Knuckles the Echidna, Dr. Eggman, Orbot, Cubot, Burnbot, and Sticks the Badger.


So far (as of 2018) The figure line up has 3-inch figures of Sonic, Tails, Knuckles, Amy, Sticks, Eggman, Shadow, Metal Sonic, Orbot and Cubot as well as many variants of the said figures. Some variants include metallic variants, different head gear, and new paint jobs.


There have also been 8-inch plushes to go with them. So far they have released plushes of the main characters (Sonic, Tails, Knuckles, Amy, Sticks, Metal Sonic, Shadow). As well as a small line known as Bighead plushes containing Sonic, Tails, Knuckles, Eggman, Amy, Shadow and Orbot.

Cancelled Plushes

  • Bighead Variant of Sonic
  • Bighead Sticks
  • Bighead Metal Sonic
  • Bighead Cubot

Emoji Line

In 2017 Tomy started creating a new line of figures and plushes of Emoji-based Sonic characters. So far the line contains Sonic, Tails, and Knuckles. Both figures and plushes exist of the characters. In 2018 Plushes of Shadow and Eggman are planned to be added to the line. In 2018 figures will also be made of a new Tails and Eggman.

25th Anniversary


In 2016, in celebration of Sonic's 25th anniversary, Tomy released both figures and plushes of Classic styled Sonic characters.[11] They weren't specifically labelled as Classic versions of the characters, however. The characters in this series included Sonic, Tails, Knuckles and Dr. Eggman.


Sonic 25th anniversary plushes

The four shiny plushies.

Tomy released five plushes in total, including Sonic, Tails, Knuckles and Dr. Eggman. Four of the plushies were very shiny and metallic due them being made of a crushed velvet material, and retailed for $14.99.

Tomy Sonic 25th Anniversary plush Sonic Tomy Sonic 25th Anniversary plush Tails Tomy Sonic 25th Anniversary plush Knuckles
Sonic Tails Knuckles
Tomy Sonic 25th Anniversary plush Dr Eggman Tomy Sonic25th Plush ClassicSonic
Dr. Eggman Sonic


Classic Figures-34

Early versions of the figures, shown at a 2016 Toy Fair[12]

As a part of the 25th anniversary series, Tomy also released three 3-inch figures of Classic Sonic, Tails, and Knuckles. They were available in 3 different options; single-packs, comic 2-packs and a special 3-pack. The 3-pack had the figures in a shiny metallic finish, much like their plushie counterparts. They even included 3 golden coins with artwork of each character.

Image Character Note(s)
Tomy Sonic 25th Anniversary figure Sonic
Tomy Sonic 25th Anniversary figure Tails
Tomy Sonic 25th Anniversary figure Knuckles
Knuckles First classic-style Knuckles action figure
Tomy Sonic 25th Anniversary figure Comic 2 Pack Sonic and Tails
Sonic and Tails Comic 2-pack with Sonic the Hedgehog #25
Tomy Sonic 25th Anniversary figure Comic 2 Pack Sonic and Knuckles
Sonic ad Knuckles Comic 2-pack with Sonic & Knuckles: Mecha Madness Special
Tomy Sonic 25th Anniversary figure 3 Pack Sonic Knuckles Tails
Sonic, Knuckles and Tails 3-pack with metallic paint and golden coins

Collector Series

In December 2016, Tomy's 2017 catalog released and showed a new wave of upcoming Sonic toys, known as the Sonic the Hedgehog Collector Series.[13][14] The line consisted of toys from both the Classic and Modern Sonic the Hedgehog series brands.

At the end of 2017, Tomy's 2018 catalog released and revealed more upcoming toys from the Collector Series, including new figures and plushies.[15]

2018 catalog


3" Single Figure Pack

Tomy Collector Series translucent Classic Sonic figure Tomy Collector Series translucent Classic Tails figure
Sonic (translucent) Tails (translucent)
Tomy Collector Series grayscale Classic Sonic figure Tomy Collector Series grayscale Classic Tails figure
Sonic (black and white) Tails (black and white)


Hoffelddesign Tomy SonicFigure SilverOrthographic

The un-released Silver figure.

  • Modern Sonic (but included in other packs)
  • Modern Knuckles (but included in other packs)
  • Modern Super Sonic
  • Shadow
  • Silver

Classic Sonic Collector Figure

The 2018 line-up had a special 5-inch figure that was similar to Good Smile Company's Sonic Nendoroid, as it had many accessories and features.

Comic 2-pack

In 2017, Tomy added Comic 2-packs to their Collector Series lineup. A Comic 2-pack would consist of two figures, being a Classic and a Modern version of a character, as well as a comic book relating to the character.

Six initial packs were revealed in Tomy's 2017 catalog. Four of the packs were two different versions of a Sonic pack and a Knuckles pack, as both had different comics. Eventually only one of each of the Sonic and Knuckles packs released, both with a comic by Archie Comics.

In 2018, the Tails and Metal Sonic packs released, and contained comics from the 2016 Sonic Comic. The comic in the Tails pack contained acts 1 to 13 of the comic, while the comic in the Metal Sonic pack contained acts 14 to 25.[16] All the acts in the comics were translated from Japanese to English.

Image Characters Comic
Tomy Collector Series Sonic figure comic pack Modern Sonic & Classic Sonic Sonic Universe #75
Tomy Collector Series Knuckles figure comic pack Modern Knuckles & Classic Knuckles Sonic Universe #78
Tomy Collector Series Tails figure comic pack Modern Tails & Classic Tails Exclusive copy of Sonic Comic (acts 1-13)
Tomy Collector Series Metal Sonic figure comic pack Modern Metal Sonic & Classic Metal Sonic Exclusive copy of Sonic Comic (acts 14-25)

3" Collector Figure 3-pack

Image Characters Note(s)
Tomy Collector Series Classic 3 pack Classic Sonic, Tails and Knuckles Unique mini Goal Rings
Tomy Collector Series Classic pixel 3 pack Classic Sonic, Tails and Knuckles
Tomy Collector Series Chao pack Modern Sonic, Tails, Knuckles and Chao Chao each have different expressions
Dn9-Cg6UUAAeaKk Modern Sonic, Infinite and Zavok
  • First Zavok action figure
  • First Infinite action figure

8-inch plush

Wave 1
Tomy Collector Series plush Classic Sonic Tomy Collector Series plush Classic Tails Tomy Collector Series Modern plush Sonic Tomy Collector Series Modern plush Metal Sonic
Classic Sonic Classic Tails Sonic Metal Sonic
Wave 2
Tomy Collector Series plush Classic Sonic laughing Tomy Collector Series plush Classic Knuckles Tomy Collector Series Modern plush Shadow Tomy Collector Series Modern plush Tails
Classic Sonic (laughing) Classic Knuckles Shadow Tails
Wave 3
Tomy Collector Series Modern plush Sonic variant Tomy Collector Series Modern plush Dr Eggman Tomy Collector Series Modern plush Amy
Sonic (variant) Dr. Eggman Amy
Tomy Collector Series plush Classic Super Sonic Tomy Collector Series Modern plush Vector Tomy Collector Series Modern plush Chao
Classic Super Sonic Vector Chao
Wave 4
Tomy Collector Series Modern plush Sonic variant 2 Tomy Collector Series Modern plush Silver Tomy Collector Series Modern plush Tails variant
Sonic (variant) Silver Tails (variant)
Tomy Collector Series Modern plush Knuckles Tomy Collector Series Modern plush Shadow variant Tomy Collector Series Classic plush Dr Eggman
Knuckles Shadow (variant) Classic Dr. Eggman


  • Classic Amy
  • Classic Metal Sonic

12-inch plush

Tomy Collector Series plush Classic Sonic 12 inch Tomy Collector Series plush Classic Tail 12 inch Tomy Collector Series Modern plush 12 inch Sonic
Classic Sonic Classic Tails Modern Sonic
Tomy Collector Series plush 12 inch Classic Metal Sonic Tomy Collector Series Modern plush 12 inch Knuckles Tomy Collector Series Modern plush 12 inch Shadow
Modern Metal Sonic

(erroneously in Classic design)

Modern Knuckles Shadow
Tomy Collector Series Modern plush 12 inch Super Sonic Tomy Collector Series Modern plush 12 inch Dark Chao
Modern Super Sonic Dark Chao

2 Figure Pack and Collector Plate (un-released)

The 2018 catalog previewed upcoming packs which would include two figures and a metallic collector plate with unique artwork. The two packs were of Classic and Modern Amy and Classic and Modern Dr. Eggman. For unknown reasons, the packs never released.


  • Classic Amy & Modern Amy
  • Classic Dr. Eggman & Modern Dr. Eggman

Sonic Forces

In September 2017, a listing for a "Sonic Forces Figure Pack" leaked on GameStop's website.[17] There was no image or information about the pack, however shortly after the leak was discovered, Tomy confirmed the pack would contain four figures and exclusive lithographs for Sonic Forces, and would release after the game.[18]

Two months later, the pack released and the figures contained were re-releases of Sonic and Knuckles from the Collector Series Comic 2-packs, and a second re-release of the Classic Sonic figure.[19] The pack did however include Tomy's first modern Tails figure.


  • Tomy's Sonic Boom action figures received criticism from fans due to their articulation style, as the previously released Jazwares action figures had an average of fourteen points of articulation whereas Tomy's had about five. Despite this, Tomy still continued the five-points of articulation with their Modern and Classic Sonic figures.
    • Eventually, however, Tomy released their Ultimate Classic Sonic figure which had much more articulation, and received praise from fans.
  • In the 2010s, Tomy released several of the first plush toys and action figures of certain characters like Classic Super Sonic, Dark Chao, Classic Knuckles, Zavok and Infinite.


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