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The purpose of the company project that would become known as Project Sonic was to increase the awareness of the Sonic the Hedgehog series among the people of Japan. Despite the commercial successes of the Sonic the Hedgehog series' firstcouple ofmaintitles in Western territories, the series was given less attention in Japan. Sega's then 32-bit console, the Sega Saturn, proved to be popular in Japan, but suffered in America and Europe due to a poor launch. As such, Project Sonic was established to increase the number of Sonic titles on this system.
Following "phase 3", no more Sonic titles involved in Project Sonic were released. However, Sonic the Hedgehog Pocket Adventure, which was released in late 1999, would reused the artwork of the Project Sonic label on title cards for each Zone.
Over twenty years later, the Project Sonic label was re-introduced as Project Sonic '22 on 21 January 2022 in promotion for Sonic the Hedgehog titles and merchandise of that year, including Sonic Frontiers and the Sonic the Hedgehog 2 film. Currently, only the logo and wallpapers have been shown.
There have been games or media in the franchise that hold similar pre-production titles. Sonic Forces was first mentioned at the Tokyo Joypolis under the title "Project Sonic 2017". Similarly, Sonic X was originally known as "SONIC Project" during its production.
↑(July 1997). Saturn Power. "Saturn Power: What can you tell us about Project Sonic? / Yuji Naka/Naoto Oshima: Initially this project started as a company project. One of the games which the Sonic Team did was Jam. This game's been written for people who've never played a Sonic game before. When we made NiGHTS we received a lot of letters asking us what the Sonic Team was and who Sonic was. That's why we started this project; we wanted to introduce those people to Sonic.