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Logo of Jakks Pacific.

Jakks Pacific, Inc. is an American toy company founded in 1995. Jakks designs and markets a range of products including figures, electronics, role-play, and plush, and has been a licensee of many well known trademarks such as Disney and Nintendo. In 2019, it was announced that Sega of America had started a deal with Jakks to produce toys for the Sonic the Hedgehog series.[1]In 2021, Jakks Pacific renewed the license and started making toys for the 30th anniversary of the series.[2]

History

The first revealed image of Jakks' Sonic toys

On February 13, 2019, it was revealed that Jakks would be making Sonic toys and the product line would be revealed at New York Toy Fair 2019 from February 16–19. An image accompanied the announcement of four bendy Sonic figures, Sonic, Tails, Knuckles, and Shadow.

The toys shown at Toy Fair included Classic-style plushies of Sonic, Tails, Knuckles, and Dr. Eggman, the bendable figures and smaller disk figures of sprites from Sonic Battle, and a pinball set. The set was based on a Green Hill Zone Shuttle loop and it was functional with Super Monkey Ball-like sphere figures of Classic Sonic, Tails, Knuckles, Metal Sonic, Mighty and Ray.[3] This would be the first time figurines would be made of Mighty and Ray.

Jakks Pacific Sonic toys at New York Toy Fair 2020.

At San Diego Comic-Con 2019, Jakks Pacific held a panel and showcased their upcoming products.[4] New Sonic the Hedgehog products included figures and plushes. The new figures shown were part of the second wave of bendy figures and inclued Super Sonic, Metal Sonic, Dr. Eggman and a variant of Sonic, all with a release date of spring 2020. Like the first wave, each figure was shown to come with a disk figure which used a sprite from Sonic Battle. These included Shadow, E-102 Gamma, a running version of Sonic, and a flying version of Tails. There was also a GameStop exclusive Sonic in a Green Hill Zone shuttle loop spinning package with a release date of fall 2019. A lineup of booster spheres for the pinball set were shown, now with a release date of fall 2019. A second wave of Classic plushes was shown which consisted of Super Sonic, Amy, Mighty and another Sonic, all with a release date of spring 2020.

At New York Toy Fair 2020, there was a booth for Jakks Pacific, and new Sonic toys were on display. There was the second wave of 7" plush toys, new 20" plush toys, the third wave of bendable figures, new 4" and 2.5" lines of action figures, a playset for the 2.5" action figures and toys for the Sonic movie.[5]

Sonic the Hedgehog and Sonic the Hedgehog Classic

STHLOGO09.svg
Sonic the Hedgehog logo.
STH Classic Logo.svg
Sonic the Hedgehog Classic logo.

4" Bendable action figures w/Accessory

Jakks' first released figures were bendable action figures with an accessory. The first wave released in late July/early August 2019. Each figure has bendable limbs allowing for a range of posing, and a spinnable disk figure of a sprite from Sonic Battle. The disk figure is able to unfold and stand with its base, and be folded into a circle to be spun/rolled. These would be the first bendable Sonic figures since Joyride Studios' Sonic Adventure 2: Battle figures and Toy Island's Sonic X figures.

Wave 1
Released: 2019
SRP: $9.99 (USD)
JakksPacific BendyFigureSonic.jpg JakksPacific BendyFigureTails.jpg
Sonic with Knuckles disk Tails with Amy disk
JakksPacific BendyFigureKnuckles.jpg JakksPacific BendyFigureShadow.png
Knuckles with Tails disk Shadow with Sonic disk
Wave 2
Released: 29 January 2020[6]
SRP: $9.99 (USD)[7]
JakksPacific BendyFigureSonicWave2.jpg JakksPacific BendyFigureSuperSonic.jpg JakksPacific BendyFigureSuperSonicv2.jpg
Sonic with flying Tails disk Super Sonic with running Sonic disk Super Sonic (corrected arms)
with running Sonic disk
JakksPacific BendyFigureMetalSonic.jpg JakksPacific BendyFigureDrEggman.jpg
Metal Sonic with Shadow disk Dr. Eggman with Gamma disk
Wave 3
Released: July 2020[8]
SRP: $9.99 (USD)
Jakks Bendable GoSega Sonic.jpg Jakks Bendable GoSega Tails.jpg
Sonic with a soccer ball
and Green Hill Zone uniform
Tails with a volleyball
and Star Light Zone uniform
Jakks Bendable GoSega Knuckles.jpg Jakks Bendable GoSega Shadow.jpg
Knuckles with a basketball
and Angel Island Zone uniform
Shadow with a Project Shadow soccer ball
and Studiopolis Zone uniform
Other

Exclusive to GameStop was a 4" bendable Sonic figure in a spinning Shuttle loop package for $22.99. The package design is based on Green Hill Zone and features a trail of Rings in the loop. A "face off 2-pack" of Sonic and Knuckles was also released. In 2021, another GameStop-exclusive bendable Sonic figure was released. This package was priced at $14.99 and came with a gold medal, a removable jersey displaying an image of the Chaos Emeralds and the text "GHZ 2020", and a cardboard podium.[9]

JakksGameStopSpinningSonic.jpg
Sonic in spinning box
Jakks bendable Sonic & Knuckles.jpg
Sonic & Knuckles
JakksBendableGoldMedalSonic.jpg
Sonic with gold medal

2.5" Articulated action figures

A 2.5" line of action figures were released. Each wave has five characters, and each figure has five points of articulation and is compatible with the Green Hill Zone shuttle loop playset.

Wave 1
Released: 26 August 2020[10]
SRP: $4.99 (USD)[11]
Jakks box 2.5in Sonic.jpg
Sonic
Jakks box 2.5in Tails.jpg
Tails
Jakks box 2.5in Knuckles.jpg
Knuckles
Jakks box 2.5in Chao.jpg
Neutral Chao and Rings
Jakks box 2.5in Metal.jpg
Metal Sonic
Wave 2
Released: October 2020[12]
SRP: $4.99 (USD)
Jakks box 2.5in Sonic 2.jpg
Sonic (thumbs up variant)
Jakks box 2.5in Knuckles.jpg
Knuckles
Jakks box 2.5in Super Sonic.jpg
Super Sonic
Jakks box 2.5in Shadow.jpg
Shadow
Jakks box 2.5in Eggman.jpg
Dr. Eggman
Wave 3
Released: 12 December 2020 [13]
SRP: $5.99 (USD)
Jakks pacific 2inch tails variant.jpg
Tails (variant)
Jakks box 2.5in Metal.jpg
Metal Sonic
Jakks pacific 2inch moto bug figure.jpg
Moto Bug
Jakks pacific 2inch gold chao figure.jpg
Gold Chao
Jakks pacific 2inch classic sonic figure.jpg
Classic Sonic
Wave 4
Released: 28 June 2021[14]
SRP: $5.99 (USD)
Jakks 2.5in Silver.jpg
Silver
Jakks 2.5in Sonic shrug.jpg
Sonic (shrugging variant)
Jakks box 2.5in Shadow.jpg
Shadow
Jakks box 2.5in Super Sonic.jpg
Super Sonic
Jakks box 2.5in Knuckles.jpg
Knuckles
Wave 5
Released: 28 September 2021[15]
SRP: $5.99 (USD)
Jakks 2.5in Classic Sonic chili dog.jpg
Classic Sonic with Chili dog
Jakks 2.5in Mighty.jpg
Mighty
Jakks 2.5in Buzz Bomber.jpg
Buzz Bomber
Jakks box 2.5in Tails.jpg
Tails
Jakks box 2.5in Eggman.jpg
Dr. Eggman

Playsets

A Green Hill Zone playset was released which is compatible with the 2.5" articulated figures. Its main play feature is the loop that figures can run around inside of. The set has other features including Rings, a Spring, and pegs for other figures and items to connect to. On September 3, 2020, the Jakks Pacific YouTube channel uploaded seemingly the first TV commercial for their Sonic toys. The commercial advertises the 2.5" articulated figure playset.[16]

A second playset will release of Sonic in a Spin Attack and the Giant Eggman Robot from Sonic the Hedgehog 2, where Sonic can be launched from a catapult to attack the robot.

Playsets Release date SRP (USD)
Jakks playset GHZ.jpg
Green Hill Zone playset
26 August 2020[17] $19.99[18]
Deatheggbattlesetfinal.jpg
Giant Eggman Robot Battle Set
28 June 2021[19] $44.99
Dioramasetamazon.jpg
Diorama set
2021-TBA TBA
Jakks anniversary multi-pack box.jpg
Anniversary multi-pack
2021-TBA TBA
No-image.png
Studiopolis Zone playset
2021-TBA TBA
Checklane Figures Wave 1
Released: TBA
SRP: TBA
No-image.png
TBA
Checklane Figures Wave 2
Released: TBA
SRP: TBA
No-image.png
TBA

4" Articulated action figures w/Accessory

4" articulated action figures released and contain four characters per wave. Each figure has about eleven points of articulation and an accessory of an item from the games that can be used for the 2.5 inch playsets.

Wave 1
Released: July 2020
SRP: $9.99 (USD)
Jakks box articulated Sonic.jpg
Sonic with Spring
Jakks box articulated Tails.jpg
Tails with Invincibility
Jakks box articulated Shadow.jpg
Shadow with Super Ring
Jakks box articulated Eggman.jpg
Dr. Eggman with Spikes
Wave 2
Released: September 2020
SRP: $9.99 (USD)
Jakks box articulated wave 2 Sonic.jpg
Sonic (variant) with Snowboard
Jakks box articulated wave 2 Tails.jpg
Tails with Fast Shoe Item Box
Jakks box articulated wave 2 Knuckles.jpg
Knuckles with green Chaos Emerald
Jakks box articulated wave 2 Metal.jpg
Metal Sonic with Trap Spring
Wave 3
Released: November 2020
SRP: $9.99 (USD)
Jakks pacific mighty figure.jpg
Mighty with Super Ring box
Jakks pacific super sonic super ring.jpg
Super Sonic with Super Ring
Jakks pacific sonic figure.jpg
Sonic with purple Chaos Emerald
Jakks pacific eggman check point image v2.jpg
Dr. Eggman with Checkpoint
Wave 4
Released: February 2021
SRP: $9.99 (USD)
Jakks pacific 4inch classic sonic with spring.jpeg
Classic Sonic with Spring
Jakks pacific tails star spring.jpeg
Tails (variant) with Spring
Jakks pacific knuckles blue emerald.jpeg
Knuckles with blue Chaos Emerald
Jakks pacific super shadow figure.jpeg
Super Shadow with red Chaos Emerald
Wave 4.5
(re-releases only, without "Go Sega" logo)
Released: April 2021
SRP: $9.99 (USD)
Jakks 4in wave 4.5 box Sonic.jpg
Sonic (variant) with Snowboard
Jakks 4in wave 4.5 box Tails.jpg
Tails with Invincibility
Jakks 4in wave 4.5 box Metal.jpg
Metal Sonic with Trap Spring
Jakks 4in wave 4.5 box Shadow.jpg
Shadow with Super Ring
Wave ?
(Sonic 30th Anniversary packaging re-releases)
Released: April 2021
SRP: $9.99 (USD)
Jakks 30th 4in Sonic.jpg
Sonic with Spring
Jakks 30th 4in Tails.jpg
Tails with Fast Shoe Item Box
Jakks 30th 4in Knuckles.jpg
Knuckles with green Chaos Emerald
Jakks 30th 4in Shadow.jpg
Shadow with Super Ring
Wave 5
Released: 2021 (Coming soon)
SRP: $9.99 (USD)
Jakks 4in wave 5 box Sonic.jpg
Classic Sonic (laughing) with Spring
Jakksmechasonic.jpeg
Mecha Sonic with Spikes
Mightywave5boxed.jpg
Mighty with 1-Up box
Jakks 4in wave 5 box Eggman.jpg
Dr. Eggman with Goal Plate
Wave 6
Released: 2021 (Coming soon)
SRP: $9.99 (USD)
Jakks wave 4 sonic early image figure.jpg
Sonic with yellow Chaos Emerald
No-image.png
Amy with Piko Piko Hammer
Jakks wave 4 tails early image figure.jpg
Tails with Super Ring Item Box
Jakks wave knuckles early image figure.jpg
Knuckles with blue Star Post
30th Anniversary Multi pack
Released: TBA
SRP: TBA
No-image.png
TBA

2" Sphere action figures

Jakks Pacific released six booster sphere figures for the Pinball Track Set. The figures are two inches in height, and each in a unique colored sphere similar to the characters in Super Monkey Ball. The first wave of figures consisted of characters from Sonic Mania Plus, including the first figures of Mighty and Ray.

Jakks Pacific released their first Sonic playset for the sphere figures, the Pinball Track Set, which is a playset based on a Shuttle loop in Green Hill Zone. The main play feature is that the included Sonic sphere figure can be launched by a spring and make it through the loop. The track is made of different segments and includes decorative pieces like Badniks and scenery, allowing for customizable layouts. Six compatible booster figurines were released alongside the set.

Released: 2019
SRP: $5.99 (USD)
JakksPacific BoosterSonic.jpg JakksPacific BoosterKnuckles.jpg JakksPacific BoosterTails.jpg
Sonic Knuckles Tails
JakksPacific BoosterMetalSonic.jpg JakksPacific BoosterRay.jpg JakksPacific BoosterMighty.jpg
Metal Sonic Ray Mighty
Released: 2019
SRP: $24.99 (USD)
JakksPacific PinballTrackSetBoxFront.jpg
Sonic Pinball Set

7" Plush Line

7" plush toys first released in fall 2019 of classic versions of Sonic, Tails, Knuckles and Dr. Eggman for $9.99 USD each. A second wave features classic versions of Super Sonic, Amy, a variant of Sonic and the first ever plush of Mighty released in spring of 2020. The third wave introduced modern characters, including the first plush toy of Cheese from the games, as the only other plush toy of Cheese was for Sonic X.

Wave 1
Released: Fall 2019
SRP: $9.99 (USD)
JakksPacific 7InchPlush Wave1 ClassicSonic.jpg
Sonic
JakksPacific 7InchPlush Wave1 ClassicTails.jpg
Tails
JakksPacific 7InchPlush Wave1 ClassicEggman.jpg
Dr. Eggman
JakksPacific 7InchPlush Wave1 ClassicKnuckles.jpg
Knuckles
Wave 2
Released: 29 July 2020[20]
SRP: $9.99 (USD)
JakksPacific 7InchPlush Wave1 ClassicSonic.jpg
Sonic
Jakks plush Classic Super Sonic.jpg
Super Sonic
Jakks plush Classic Amy.jpg
Amy
Jakks plush Classic Mighty.jpg
Mighty
Wave 3
Released: 30 September 2020[21]
SRP: $9.99 (USD)
JakksPacific 7InchPlush Wave1 ClassicSonic.jpg
Sonic
JakksPacific 7InchPlush Wave1 ClassicTails.jpg
Tails
JakksPacific 7InchPlush Wave1 ClassicKnuckles.jpg
Knuckles
Jakks plush Classic Mighty.jpg
Mighty
Wave 4
Released: January 2021[22]
SRP: $9.99 (USD)
JakksPacific 7InchPlush Wave4 Cheese.jpg
Cheese
JakksPacific 7InchPlush Wave4 Eggman.jpg
Dr. Eggman
JakksPacific 7InchPlush Wave1 ClassicSonic.jpg
Sonic
JakksPacific 7InchPlush Wave1 ClassicTails.jpg
Tails
Wave 5
Released: 2021
SRP: $9.99 (USD)
Jakksmodernsonicplush.jpeg
Sonic
Jakksshadowplush.jpeg
Shadow
Jakkssupersonicplushv2.jpeg
Super Sonic
Jakksknucklesplushv2.jpeg
Knuckles

20" Jumbo Plush Line

Two large 20" plush toys of Classic Sonic and Tails were released. On their gloves are velcro so Tails can carry Sonic while flying. Unlike the 7" line, these plush toys have non-stylized designs, and their eyes, gloves and shoes are made of vinyl.

For the Sonic 30th Anniversary, and in promotion of the IDW comic, a variant of Sonic with a dotted halftone pattern will release as a GameStop exclusive.

Released: 26 August 2020[23]
SRP: $24.99 (USD)[23]
Jakks plush jumbo box Classic Sonic.jpg
Classic Sonic
Jakks plush jumbo box Classic Tails.jpg
Classic Tails
Jakks plush jumbo box Classic Sonic comic.jpg
Classic Sonic - Comic

Die-cast Vehicles

In July 2021, Jakks Pacific will release die-cast toys of characters in their vehicles from Team Sonic Racing, similar to the racing toys by NKOK and Jazwares. However, unlike the toys made by those companies, the characters will be much bigger than they should be compared to their vehicle.

Released: July 2021[24]
SRP: $4.99 (USD)
Jakks die-cast card Sonic.jpg
Sonic and Speed Star
Jakks die-cast card Tails.jpg
Tails and Whirlwind Sport
Jakks die-cast card Eggman.jpg
Dr. Eggman and Egg Booster

Collector Edition action figure

Jakks pacific sonic collectors editon.jpg

In February 2021, Jakks Pacific released the Sonic the hedgehog Collector Edition Action Figure for $49.99. It is a 6" articulated figure of Classic Sonic with eleven points of articulation. Like Tomy's Ultimate Classic Sonic figure, this figure resembles Good Smile Company's Nendoroid Sonic and comes with various swappable parts including three mouth expressions, three eye expressions, and three pairs of hand poses. It also comes with a lenticular display base of Studiopolis Zone.

Sonic the Hedgehog (film)

Sonic the Hedgehog (2019 film website logo).png

Sega of America announced the Sonic the Hedgehog film would be supported with a range of products, and Jakks Pacific would produce playsets and plush toys. Due to Sonic's redesign, the playset and Baby Sonic plush toy used the old designs, but the packaging was updated.[25]

A week after the title for Sonic the Hedgehog 2 was revealed, it was announced that Jakks Pacific would be returning to make merchandise for this film as well.[26]

Jakks SonicMovie Playset Rev.jpg
"Spin Dash Sonic" playset
Jakks SonicMovie Plush BabySonic.jpg
8" baby Sonic plush toy
Jakks SonicMovie Plush Talking.jpg
13" jumbo talking Sonic plush toy
$29.99 (USD)[27] $9.99 (USD)[28] $19.99 (USD)[28]
February 26, 2020[27] February 26, 2020[29] February 26, 2020[30]
Sonic figure is in early design First non-stylized Sonic plush toy by Jakks Pacific Features ten different sounds

Trivia

  • The 4" Super Sonic bendable figure's arms were originally miscolored yellow before being corrected in a later release.
  • Prototypes of 7" plush toys of classic characters appeared online, and among them was a prototype plush toy of none other than Ray the Flying Squirrel. It is possible that he will go unreleased due to appearing alongside other prototype plush toys of characters that already released.

See also

References

  1. SEGA of America Taps JAKKS Pacific as Global Toy Partner for Sonic the Hedgehog. Business Wire (13 February 2019). Archived from the original on 13 February 2019. Retrieved on 23 February 2019.
  2. JAKKS Pacific and SEGA of America Expand Global Toy Partnership for Sonic the Hedgehog Merchandise. Business Wire (20 April 2021). Archived from the original on 20 April 2021. Retrieved on 20 April 2021.
  3. Scott Rubin (February 18, 2019). Toy Fair New York 2019: JAKKS Pacific. Figures.com. Archived from the original on February 23, 2019. Retrieved on 2019-02-23.
  4. Adam Tuff (20 July 2019). Mighty the Armadillo Plush Included In Jakks Pacific Sonic the Hedgehog Toy Line. The Sonic Stadium. Retrieved on 20 July 2019.
  5. http://www.nintendoworldreport.com/feature/52932/toy-fair-new-york-2020-roundup-jakks-pacific
  6. https://www.previewsworld.com/Catalog/OCT198355
  7. 4" Basic Figures w/ Accessory Wave 2. Jakks Pacific. Archived from the original on 29 April 2021. Retrieved on 29 April 2021.
  8. https://www.entertainmentearth.com/product/jk402484a
  9. Sonic the Hedgehog Sonic with Gold Medal Action Figure. GameStop. Archived from the original on 15 March 2021. Retrieved on 15 March 2021.
  10. https://www.previewsworld.com/Catalog/JUN208432
  11. 2.5" Articulated Figures Wave 1. Jakks Pacific. Archived from the original on 29 April 2021. Retrieved on 29 April 2021.
  12. https://www.entertainmentearth.com/product/sonic-the-hedgehog-2-12inch-figures-wave-2-case/jk403764a
  13. https://www.entertainmentearth.com/product/sonic-the-hedgehog-2-12inch-action-figures-wave-3-case/jk406864a
  14. https://polymorphgames.com.au/index.php?route=product/product&search=sonic&product_id=303735
  15. https://polymorphgames.com.au/index.php?route=product/product&search=sonic&product_id=303731
  16. Sonic the Hedgehog™ Green Hill Zone Playset Commercial | JAKKS Pacific. YouTube. JAKKS Pacific (3 September 2020). Retrieved on 28 May 2021.
  17. https://www.previewsworld.com/Catalog/JUN208433
  18. Jakks Pacific Website[1]
  19. https://polymorphgames.com.au/index.php?route=product/product&search=sonic&product_id=303715
  20. https://www.previewsworld.com/Catalog/AUG202260
  21. https://previewsworld.com/Catalog/JUN209046
  22. https://www.entertainmentearth.com/product/sonic-the-hedgehog-7inch-wave-4-plush-case/jk4754pqa
  23. 23.0 23.1 https://web.archive.org/web/20200724083903/https://www.previewsworld.com/Catalog/JUN208434
  24. https://www.entertainmentearth.com/product/jk409184a
  25. https://web.archive.org/web/20200102090427/https://www.businesswire.com/news/home/20191211005189/en/SEGA-Announces-Official-Sonic-Hedgehog-Movie-Line
  26. https://licensinginternational.org/news/sega-of-america-teams-up-with-jakks-pacific-disguise-as-official-global-toy-and-costume-partner-for-sonic-the-hedgehog-2-movie/
  27. 27.0 27.1 https://www.previewsworld.com/Catalog/MAR202708
  28. 28.0 28.1 Jakks Pacific Sonic Movie Website[2]
  29. https://previewsworld.com/Catalog/NOV198744
  30. https://www.previewsworld.com/Catalog/NOV198746

External links

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