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Information in this article is about real-life people, companies, and objects, which do not relate to the in-universe Sonic series. |
Just Hype (often stylized as HYPE or JustHype) is a UK-based lifestyle brand known for its bold and trendy designs. Established in 2011, the brand gained recognition with its distinctive urban streetwear, which includes clothing and accessories for adults and children. Hype became known for its creative patterns, such as graffiti, tie-dye, and gradient prints, often featured on hoodies, joggers, t-shirts, and backpacks.
In 2022, HYPE. partnered with SEGA to launch a special Sonic the Hedgehog themed collection, which included a range of thirty apparel and accessory items, featuring Sonic, Tails, Knuckles, Amy, and Shadow. This collection was launched at HYPE's flagship store in Carnaby Street, London, and became available online and through select global retailers.[1][2]
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