BuildABear Logo

Logo of Build-A-Bear Workshop.

Build-A-Bear Workshop, Inc. is an American retailer established in 1997 that sells teddy bears, stuffed animals and plush toys. Customers can go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences. Build-A-Bear Workshop is the largest chain that operates in this style. In 2016, Build-A-Bear produced merchandise for the Sonic the Hedgehog series, then for the Sonic the Hedgehog movie in 2020.[1]

Sonic the Hedgehog (2016)

BuildABear SonicPrint

The online exclusive print, illustrated by Yuji Uekawa.

In December 2016, Build-A-Bear and Sega had teamed up in celebration of the Sonic the Hedgehog 25th Anniversary to produce plush toys of Sonic the Hedgehog and Miles "Tails" Prower.[2][1] They were available in store and online, but online purchases of the Sonic toy included an exclusive golden Ring accessory and excluisve print designed by Sonic Team.[3][4] Also available was a T-shirt for any Build-A-Bear doll that featured a 2D design of Sonic, Tails and Knuckles. A digital sound clip was also available that played music from the Sonic the Hedgehog 3 & Knuckles Special Stage.[2]

BuildABear Sonic BuildABear SonicOnline BuildABear Tails BuildABear Tee BuildABear SpecialStage
Sonic Sonic (online exclusive) Tails T-shirt Special Stage sound clip
$35 $15 $7 $7

Sonic the Hedgehog (film) (2020)

Sega of America announced in December 2019 that to coincide with the release of the Sonic the Hedgehog film, select Build-a-Bear Workshop locations will launch specialty plush items and accessories.[5] Like several other merchandise items for the film, the plush toy of Sonic was based his original design.[6]

BuildABear MovieSonic BuildABear MovieSonic Collector'sGiftSet BuildABear MovieSonic GiftSetSound BuildABear MovieSonic DXGiftSetSound
Sonic the Hedgehog Sonic Collector's Gift Set Sonic Gift Set with Sound Deluxe Sonic Gift Set with Sound
$29 $46 $45.50 $53
BuildABear MovieSleeper BuildABear MovieTee BuildABear MovieShoes BuildABear MovieSounds BuildABear MovieRing
Sonic Sleeper Sonic T-Shirt Sonic Shoes Sonic Movie Phrases Sonic Gold Ring Wristie
$13 $8 $9.50 $7 $7.50


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