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Sonic News Network
Sonic News Network

Logo of Build-A-Bear Workshop.

Build-A-Bear Workshop, Inc. is an American retailer established in 1997 that sells teddy bears, stuffed animals and plush toys. Customers can go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences. Build-A-Bear Workshop is the largest chain that operates in this style. In 2016, Build-A-Bear produced merchandise for the Sonic the Hedgehog series, then for the Sonic the Hedgehog movie in 2020.[1]

Sonic the Hedgehog (2016)

The online exclusive print, illustrated by Yuji Uekawa.

In December 2016, Build-A-Bear and Sega had teamed up in celebration of the Sonic the Hedgehog 25th Anniversary to produce plush toys of Sonic the Hedgehog and Miles "Tails" Prower.[2][1] They were available in store and online, but online purchases of the Sonic toy included an exclusive golden Ring accessory and excluisve print designed by Sonic Team.[3][4] Also available was a T-shirt for any Build-A-Bear doll that featured a 2D design of Sonic, Tails and Knuckles. A digital sound clip was also available that played music from the Sonic the Hedgehog 3 & Knuckles Special Stage.[2]

BuildABear Sonic.jpg
BuildABear SonicOnline.jpg
Sonic (online exclusive)
BuildABear Tails.jpg
BuildABear Tee.jpg
BuildABear SpecialStage.jpg
Special Stage sound clip

Sonic the Hedgehog (film) (2020)

In December 2019, Sega of America announced that select Build-a-Bear Workshop locations would launch specialty plush items and accessories to coincide with the release of the Sonic the Hedgehog film.[5] Like several other merchandise items for the film, the plush toy of Sonic was based his original design.[6]

BuildABear MovieSonic.jpg
Sonic the Hedgehog
BuildABear MovieSonic Collector'sGiftSet.jpg
Sonic Collector's Gift Set
BuildABear MovieSonic GiftSetSound.jpg
Sonic Gift Set with Sound
BuildABear MovieSonic DXGiftSetSound.jpg
Deluxe Sonic Gift Set with Sound
BuildABear MovieSleeper.jpg
Sonic Sleeper
BuildABear MovieTee.jpg
Sonic T-Shirt
BuildABear MovieShoes.jpg
Sonic Shoes
BuildABear MovieSounds.jpg
Sonic Movie Phrases
BuildABear MovieRing.jpg
Sonic Gold Ring Wristie

Sonic the Hedgehog 2 (film) (2022)

Promo image from the announcement.

On 24 March 2022, Build-A-Bear revealed a line of products for the Sonic the Hedgehog 2 film.[7][8] Three new plushes were included in the line, the most in a single Sonic line from the company so far.

BuildABear Movie2 Plush Sonic.jpg
BuildABear Movie2 Plush Tails.jpg
BuildABear Movie2 Plush Knuckles.jpg
Online Exclusive Knuckles
BuildABear Movie2 Plush SonicGS.jpg
Sonic Gift Set
BuildABear Movie2 Plush SonicDGS.jpg
Sonic Deluxe Gift Set
BuildABear Movie2 Plush TailsGS.jpg
Tails Gift Set with Sound
BuildABear Movie2 PJSleeper.jpg
Sonic PJ Sleeper
BuildABear Movie2 Tee.jpg
Sonic & Tails T-Shirt
BuildABear Movie2 Shoes Sonic.jpg
Sonic Red Shoes
BuildABear Movie2 Sound Sonic.jpg
Sonic 5-in-1 Phrases
BuildABear Movie2 Sound Tails.jpg
Tails 5-in-1 Phrases

Sonic 5-in-1 Phrases

Tails 5-in-1 Phrases


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