User blog comment:SalaComMander/Look who's late to the party as usual/@comment-168506-20121202073728/@comment-168506-20121202080513

Indeed. But, that's how marketing works. They were targeting their desired demographic, and they knew that besides the retro gamers who would be chomping at the bit to see this movie regardless of character cameos, to drag in the younger crowd, they needed to hype a character that was "hip." And Sonic fit the bill.