SegaSonic the Hedgehog (brand)

SegaSonic the Hedgehog was the name used for merchandise of the Sonic the Hedgehog series in Japan in the 1990's. Most of the merchandise was produced by Sega of Japan, and usually consisted of items such as plushes, stationery or clothing.

The SegaSonic brand started sometime after Sonic the Hedgehog (1991)'s release, and ended sometime before Sonic Adventure ' s release in Japan in 1998.

Sonic the Hedgehog and Friends Set (1991)
This is believed to be the first known set of Sonic plushes. They were available as prizes in New UFO Catcher and UFO Catcher Mini.

The set consists of Sonic, Doctor Eggman, Pecky, Pocky and Flicky. The tag on each plush had the Japanese Sonic the Hedgehog (1991) logo, as the SegaSonic brand wasn't yet realized.

Sonic the Hedgehog and Friends Set 2 (1992)
This is the second set of Sonic UFO plushes and are the first set to be of the SegaSonic brand. They were available in their own UFO machine of the same name. The set consists of the same plushes as the previous one, except the tag on each plush replaced the original Sonic logo for SegaSonic and the Sonic plush had new rubber shoes.