Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is an American retailer established in 1997 that sells teddy bears, stuffed animals and plush toys. Customers can go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences. Build-A-Bear Workshop is the largest chain that operates in this style. In 2016, Build-A-Bear produced plush toys for the Sonic the Hedgehog series.

Sonic the Hedgehog (2016)
In December 2016, Build-A-Bear and Sega had teamed up in celebration of the Sonic the Hedgehog 25th Anniversary to produce plush toys of Sonic the Hedgehog and Miles "Tails" Prower. They were available in store and online, but online purchases of the Sonic toy included an exclusive golden Ring accessory and excluisve print designed by Sonic Team. Also available was a T-shirt for any Build-A-Bear doll that featured a 2D design of Sonic, Tails and Knuckles. A digital sound clip was also available that played music from the Sonic the Hedgehog 3 & Knuckles Special Stage.

Sonic the Hedgehog (film) (2020)
Sega of America announced in December 2019 that to coincide with the release of the Sonic the Hedgehog film, select Build-a-Bear Workshop locations will launch specialty plush items and accessories.