User blog comment:Phantom R/Sonic in a commercial/@comment-878100-20120111005013/@comment-878100-20120111021109

They could've done this just as easily with Mario and blown it just as easily. This isn't success at all. Sonic is already more popular than Progressive, and way out of Progressive's league (of course, many of his newer games have proved otherwise, not by fans, but by professional critics who know what they're talking about [except for G4, they hate everything that's good and praise all the cruddy stuff because they're stupid]). Unless SEGA got paid a whole bag of money to do this, I don't see the point.