User blog comment:Soniczero000/My thoughts on Archies comics/@comment-6576725-20130412212211/@comment-1859034-20130418233051

JokerJay, essentally it comes down to Royalties for reprints, a practice that virtually every other comic book company except for Archie (and to an extent, Boom/KaBoom) have been doing since the late 1970's.