Puma

Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. It is the third largest sportswear manufacturer in the world, and was founded in 1948 by Rudolf Dassler. In 2018, it was announced that Puma would be collaborating with Sega to produce sneakers inspired by the Sonic the Hedgehog series.

Sonic related products
Puma's Puma x Sega RS-0 Sonic shoes were teased in March 2018 during Sega's panel at SXSW, with a release date of June that year. The shoes were RS-0s inspired by the Sega Genesis game, having blue to represent Sonic and a grassy and checkered dseign to represent Green Hill Zone. The following May, shoes inspired by Dr. Eggman were revealed. The Puma x Sega RS-0 Eggman was inspired by the doctor's coat and his Egg Mobile. Both released on 12 June, 2018 for $130 each. A release party was held at Nice Kicks LA which featured a live performance by Crush 40 and a meet and greet with series producer Takashi Iizuka.

In the first trailer for the Sonic the Hedgehog film, Sonic could be seen sporting new Puma shoes. When "Sonic" was typed into Puma's website, a new Puma x Sonic logo and a "coming soon" message appeared. At Sega's fan meeting in Japan held on 26 July 2019, artwork of Sonic the Hedgehog wearing the shoes seen in the film was on display.


 * Puma x Sega RS-0 Sonic
 * Puma x Sega RS-0 Eggman
 * TBA Sonic the Hedgehog shoes