User blog comment:Jordandavis77/ My thoughts on the Archie Sonic Comics/@comment-3464064-20121229175827/@comment-5211247-20121230050453

SEGA could hire independent storywriters or programmers. The ability to be independent allows for new concepts and imaginations and thus new stories. Look at games such as Slender and stuff (sorry for being kinda obssessed with Slendy). But the point is, it was a new concept that did caught attention.